Private labels – we help you to achieve success
In close development partnerships with multinational suppliers of raw materials, European production partners, our private-label customers and, of course, consumers, we are continuously working on product-specific and product range-specific innovations and optimisations.
Almost every week more than 150 households test our current products – also in comparison to competitors. In internal and external laboratory tests, store checks and in cooperation with market research institutes, we analyse the product characteristics and purchase appeal of our own items and those of our competitors. This service reveals trends and promotes innovation.
Insights from our market research continuously flow into our product developments – to the advantage of both you and your customers.